Egyptian travel companies can now reserve the official chamber stand at ATM Dubai 2026 and WTM London 2026, enabling direct business meetings with international firms. The initiative targets companies without their own booths, with hourly slots and a €100 fee per use.
Egyptian travel companies without their own exhibition space at ATM Dubai 2026 or WTM London 2026 have been handed a new opportunity: the official chamber stand is now open for booking, offering a rare chance to meet international partners face-to-face at two of the tourism sector's most influential events.
The Egyptian Chamber of Travel Companies and Travel Agencies confirmed that its shared stand will be available for reservation during both ATM Dubai, scheduled for 14-17 September 2026, and WTM London, set for 3-5 November 2026. The move is designed to support firms unable to secure or pay for a dedicated booth, giving them a practical route to connect with global industry players and promote Egyptian destinations.
How the booking system works
According to the chamber's official circular, companies can book the shared stand for up to two one-hour slots per day. The stand is strictly reserved for meetings between Egyptian and foreign companies-internal meetings with Egyptian hotels or peer firms are not permitted. Reservations must be made in advance by emailing the chamber's exhibitions department, with a single-use fee of €100 payable for each booking.
For those seeking last-minute access during the events, the chamber allows on-site bookings if time slots remain, with payment handled directly at the venue. This system aims to maximise the stand's utility for Egyptian firms seeking international exposure without the overhead of a full exhibition presence.
Who benefits and what's at stake
The policy is a clear nod to smaller or budget-conscious Egyptian travel companies, many of whom have struggled to justify the cost of a private stand at high-profile expos. By lowering the barrier to entry, the chamber is betting on a more diverse Egyptian presence at ATM Dubai and WTM London-two events that routinely shape the region's tourism agenda and drive inbound business to the Middle East.
But the rules are unambiguous: the shared stand is not a networking lounge for local industry players. Its sole purpose is to facilitate direct business with foreign partners, ensuring that every slot is used to advance Egypt's international tourism interests.
By opening its stand to companies otherwise priced out of the exhibition floor, the chamber is making a tactical play to boost Egypt's visibility and deal-making power at the region's most competitive tourism showcases. The real test will be whether this access translates into concrete partnerships and new visitor flows-or simply offers a temporary workaround for firms unable to invest in their own brand presence.
