Azizi Developments has chosen the International Property Show 2026 in Dubai to debut its first integrated community in Sharjah, Azizi Florence, while rolling out exclusive 4 percent discounts and a 20/80 payment plan for buyers across its UAE portfolio during the event.
Azizi Developments has thrown down the gauntlet at the International Property Show 2026, using Dubai's largest real estate stage to announce its first foray into the Sharjah market with the launch of Azizi Florence. The move signals a calculated expansion beyond its established Dubai footprint, targeting investors and homebuyers seeking new opportunities in the UAE's competitive property sector.
For three days in September 2026, the developer is offering a 4 percent discount and a 20/80 payment plan on all its projects-excluding Azizi Tower-exclusively to visitors at its stand in Hall 4 of the Dubai World Trade Centre. This aggressive incentive package is designed to capture the attention of both local and international investors, as well as real estate brokers looking for fresh inventory and attractive terms.
Azizi Florence marks entry into Sharjah
The centrepiece of Azizi's showcase is Azizi Florence, its first integrated community in Sharjah. The project represents a strategic entry into a new emirate, with the developer aiming to replicate its Dubai success by delivering a large-scale, master-planned neighbourhood. Azizi Florence is positioned as a fully integrated community, though detailed specifications and timelines remain under wraps for now.
Azizi's CEO, Farhad Azizi, described the International Property Show as a critical platform for direct engagement with investors, brokers, and potential buyers from the UAE and abroad. He emphasised the value of face-to-face interaction at such events, citing the opportunity to exchange insights and shape the company's future project pipeline. "We are proud this year to present our full portfolio, led by Azizi Florence, our first project in Sharjah, alongside a range of exclusive offers available only during the three days of the show," he stated.
Portfolio and offers target UAE-wide buyers
Beyond Azizi Florence, the developer is showcasing its completed and ongoing residential and mixed-use projects across the UAE. The event's exclusive offers are clearly designed to drive immediate sales and build momentum for both new and existing developments. The 4 percent discount and 20/80 payment plan are available only during the show, with Azizi Tower as the sole exception.
The International Property Show itself has become a heavyweight event in the Middle East's real estate calendar, drawing over 30,000 visitors and more than 300 exhibitors in recent editions. For Azizi, the platform is not just about visibility-it's a direct sales and networking opportunity in a market where competition for investor attention is fierce.
Azizi Developments' decision to launch Azizi Florence at Dubai's flagship property event is a clear signal of its ambitions to diversify beyond Dubai and capture a share of Sharjah's growing real estate market. The exclusive discounts and payment plans are more than marketing-they are a tactical play to convert interest into transactions on the spot. In a sector where timing and incentives can make or break a launch, Azizi's approach is bold, calculated, and likely to force competitors to rethink their own strategies for the year ahead.
