Karim Benzema just added Dubai real estate to his playbook. On 6 October 2026, he signed for several homes in Binghatti's top projects. The deal happened at the Vision Iconic Tower event at Coca-Cola Arena. Benzema met with Abdullah Binghatti, Binghatti's Chief Commercial Officer, and Chairman Muhammad Binghatti. Dignitaries watched as the agreement was sealed. Leading UAE business media and FintechGate confirmed the details. Benzema now joins a select group of global celebrities who have picked Dubai for property investment.
The French striker's new portfolio includes homes in the 'Mercedes-Benz Places | Binghatti' project. He also secured a premium unit in the Vision Iconic Tower. Public records do not reveal how many homes he bought, their size, or the price. That's typical for high-net-worth deals in Dubai, as Emirates Today noted. Vision Iconic Tower stands 78 storeys tall. It holds 1,426 apartments and royal suites, from one to five bedrooms, plus 27 commercial spaces. The site covers about 22,280 square metres. This is the second time Binghatti and Mercedes-Benz have teamed up. Their first branded skyscraper launched in central Dubai in 2024, according to Palco23 and regional business outlets.
Dubai's property market attracts global sports icons
Benzema is not alone. Dubai has seen a wave of wealthy buyers and sports stars snapping up property. Government incentives, the Golden Visa, and a promise of safety and quality living keep drawing them in. Binghatti's projects have already attracted Neymar Junior, Andrea Bocelli, Aymeric Laporte, and Toni Kroos. Dubai's reputation as a luxury hub keeps growing. The Dubai Land Department reported AED 252 billion in real estate transactions in the first quarter of 2026. That's up 31% from last year. Nearly 80,000 residential deals were registered in the first half of the year. Demand is strong. Investors are confident. These numbers fit with the Dubai Economic Agenda D33, which aims to put the city among the world's top three urban economies. The National covered this in a recent market analysis.
Mohamed Binghatti, Chairman of Binghatti, said Benzema's move shows the company can deliver projects that appeal to global investors and celebrities. Abdullah Binghatti, Head of Sales, pointed to unique real estate products, big-name partnerships, and prime locations as the main draw for buyers worldwide. The Dubai Media Office has stressed the city's focus on clear rules and investor protection. That keeps global capital and high-profile residents coming in.
Binghatti's expanding luxury portfolio
Binghatti now has more than 100 projects. The total value is over AED 100 billion. About 60 of those projects are finished. The company covers everything from affordable homes to ultra-luxury branded residences. Benzema's name on the list of investors shows Dubai's high-end property market still has strong appeal. The city keeps attracting international wealth. The AED 2 million property value is often linked to the UAE's 10-year Golden Visa. But official sources say buying property does not guarantee a visa. There is no public confirmation of Benzema's visa status or the value of his purchases.
Dubai's luxury property market keeps setting new standards. Binghatti's towers stand out as symbols of the city's ambition and reach. Big names like Benzema are more than just good PR for developers. Their presence signals that Dubai remains a top choice for those seeking prestige and security in their investments. The skyline keeps changing. High-profile owners like Benzema reinforce Dubai's place as a global address for luxury living. The Central Bank of the UAE and the Dubai Land Department keep a close watch on the sector. Dubai stays ahead in global property trends. The momentum is real.
