flydubai Holidays has launched a new digital platform, giving travellers in Dubai access to a much wider range of holiday options. The updated system brings together more than 100 destinations and 10,000 hotels, making it easier for customers to plan and manage their trips in one place.
The launch took place during Arabian Travel Market 2026 at Dubai World Trade Centre, an event that drew over 80 destination participants and 300 host buyers. According to The National, this year's ATM focused on tourism recovery and innovation in Dubai. At the exhibition, flydubai's stand saw more than 850 travel agents and buyers from 50 markets, a turnout the company described as strong, as reported by Emirates News Agency (WAM) and the flydubai Newsroom.
The new platform offers improved search and filtering, clearer content, and better mobile compatibility. Travellers can now customize packages by destination, budget, and personal preferences, combining flights, hotels, tours, and activities in a single booking. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, visited the flydubai stand at ATM 2026, showing official support for the airline's digital shift, as reported by Al Etihad.
New destinations now available include the Maldives, Almaty, Baku, Krabi, Tbilisi, Yerevan, and Zanzibar. The company notes that demand is growing for both classic beach holidays and shorter city breaks, as well as trips that go beyond the usual tourist spots. Sudhir Sreedharan, Senior Vice President of Commercial Operations at flydubai, said that more travellers are looking for flexible options and packages tailored to their interests.
Alongside the digital update, flydubai Holidays is expanding its Dubai stopover program, which began in March 2026. This initiative offers special rates on flights, hotels, attractions, and services for travellers stopping in Dubai before heading to other destinations in the flydubai network. City breaks and beach holidays remain popular with travellers from the UAE, the GCC, and Central Asia, and there is growing interest in Eastern Europe and Asia.
Recent figures show strong demand for destinations like Baku, Krabi, and Tivat, with Tivat's seasonal flights now extended until 23 October. Bangkok has become one of the fastest-growing routes, with daily flights since July and plans to increase to three daily services from November 2026. These trends reflect broader changes in the region's tourism sector, as previously reported by Dubai Times.
flydubai's expansion goes beyond holiday packages. WAM reports that the airline has announced new interline and codeshare agreements, giving access to over 300 destinations worldwide. Industry data for 2026 shows flydubai now serves more than 125 destinations in 56 countries, with operations back to about 85% of its pre-pandemic network. This reach supports the company's ability to offer a wide range of flexible holiday options, in line with Dubai's goals under the Dubai Economic Agenda D33 and UAE Vision 2031.
For travellers based in Dubai, the new platform means they can combine flights, hotels, tours, and activities in one booking, adjusting to changing preferences and budgets. As flydubai Holidays adds more destinations and digital features, the company is focusing on integrated, user-friendly solutions to meet rising demand in Dubai's travel market. This approach supports Dubai's role as a regional hub for flexible, experience-focused tourism.
