Entertainer has made a bold move. The company has named Abdullah Al Moayed as its new chairman. This step is meant to speed up Entertainer's push in Dubai's crowded digital services market. The company is not just changing faces. It is setting up for a new round of product launches and sharper data-driven customer tools. Entertainer's plans line up with the Dubai Economic Agenda D33, which calls for more innovation and digital change across the city.
Al Moayed brings years of experience from both finance and tech. He will work with the board and shareholders to guide Entertainer's next phase. The plan is simple. Invest more in technology, data, and customer experience. Entertainer has spent 25 years connecting members and business partners across the region. According to Emirates News Agency (WAM), moves like this show how digital platforms in the UAE are tightening governance to keep up growth and stay competitive.
There are more new faces. Louay Akkad joins as vice president of engineering, after leading at Fresha. Waseem Akram Syed steps in as director of data and analytics, bringing experience from Kitopi. Amira Eldin comes on board as vice president of people, after working at Tamara. They join a team that already includes CFO Yamen Fakhreddine, plus Dariush Kamiab and Keith Jaggard, who run marketing and commercial operations. Entertainer's focus on engineering and analytics matches the UAE's national digital economy strategy. The country wants to double the digital sector's share of GDP by 2032, as recent WAM reports show.
This leadership change is more than just new titles. Entertainer wants to turn its platform into a more personal, data-focused service. Members will get richer experiences. Business partners will have better tools to reach and keep customers. The company says it will put customer needs first in every product decision. Al Moayed credits Entertainer's 25-year run to the trust of its members and partners. This fits with the UAE Central Bank's (CBUAE) latest push for fintech innovation and digital solutions that put customers at the center.
Entertainer started in 2001. It now works across the GCC, with thousands of business partners and more than 370,000 active app users. The platform also runs loyalty and lifestyle programs for banks and business partners in the region. Entertainer says more details on its product plans and new customer features will come soon. The National reports that Dubai's business-friendly rules, including those from the Dubai Financial Services Authority (DFSA) and the Virtual Assets Regulatory Authority (VARA), keep drawing tech-driven companies looking to grow in the region.
This is not an isolated move. Other tech and finance firms are digging deeper into Dubai. For example, Wimbledon Wealth moved its headquarters to the city to tap into its innovation scene.
Entertainer's leadership refresh is a clear bet on Dubai's tech future. The city offers talent, data, and a business climate that helps digital change. By bringing in leaders with real experience in engineering, analytics, and people management, Entertainer is showing it wants to compete at the top in the region's digital economy. For Dubai's tech sector, this is more proof that the city keeps pulling in ambitious companies ready to invest in the next wave of digital services.
