City News and Government

Dubai's 360 Policy Drives Real Change in Public Services

Dubai's 360 Policy Drives Real Change in Public Services Dubai Times © dubaitimes.org
Dubai's 360 Policy Drives Real Change in Public Services © dubaitimes.org
Dubai is shaking up public services with its 360 Policy, cutting red tape, ramping up digital access, and putting residents at the center across 28 government bodies.

Three years into Dubai's 360 Policy, the numbers tell a story of deep change. The initiative has cut service steps, wait times, and paperwork across 28 government entities. Residents now see faster, simpler processes. The savings are hard to ignore: Dubai authorities have reported about AED 6 billion saved since the policy began, according to Emirates News Agency (WAM). That money stays in the system, fueling more improvements and showing Dubai's focus on efficiency.

At the recent 'Best Practices in Government Services 2026' forum at Emirates Towers, leaders from all 28 agencies gathered to break down what has worked and what comes next. The event, called '360 Services - From Vision to Impact', was less about new promises and more about showing what has already changed. Officials reviewed three years of progress and mapped out how to scale up the best ideas. The focus is now on proactive service and digital integration, as detailed by Emirates 24|7.

Efficiency Gains and Real-World Results

The numbers are stark. Ahmed Hamad Haremel, Director of Excellence and Government Services at the General Secretariat of the Executive Council, said the 360 Policy has rolled out in three phases, covering 1,474 services. Service requirements dropped by 61%. Visits fell by 85%. Waiting times are down 96%. Completion times have been cut in half. Customer satisfaction now sits at 94%, and trust in improvement efforts is at 90%.

Dubai Electricity and Water Authority (DEWA) shows what these changes look like on the ground. Saeed Mohammed Al Tayer, Managing Director and CEO, said DEWA overhauled six main services and 21 sub-services, using three dedicated and three shared digital channels. The results: AED 568 million saved, 71,000 hours freed up each year, a 75% drop in process steps, and completion times cut by half. DEWA's customer happiness index hit 98.9%, and trust in its services reached 100%. In 2025, DEWA upgraded 22 customer services and improved eight integrated services, tying these changes to the Dubai Economic Agenda D33, Dubai Clean Energy Strategy 2050, and Dubai Net Zero Carbon Emissions Strategy 2050. The authority now delivers all services automatically, offers full self-service, and has a digital usage rate of 99.6%. More than 14 million digital transactions run through its systems each year, according to WAM state news agency.

The General Directorate of Residency and Foreigners Affairs Dubai (GDRFA Dubai) has also made big changes. Major General Mohammed Ahmed Al Marri said 18 public services were reworked between 2023 and 2025, with 1,384 staff trained on the 360 approach. The overhaul cut steps from 49 to 15, waiting times from 11.7 to 1.7 minutes, and total service time from 51.3 to 2.7 hours. Customer happiness jumped from 92% to 99%. GDRFA Dubai now averages just 15 steps per service, waiting times of 1 minute, and only one required visit, as reported by Emirates 24|7.

Unified Digital Channels and Proactive Service

Dubai is moving past scattered digital platforms. The forum highlighted unified channels like 'Dubai Now', 'Dubai Justice', 'Dubai Trade', 'Build in Dubai', and 'Invest in Dubai'. These platforms are built to cut out repeated data entry and make user journeys smoother. Agencies like Dubai Courts, DP World, Dubai Municipality, and the Department of Economy and Tourism showed how they are tying services, data, and notifications together. The goal is a seamless experience for residents, investors, and businesses. Forum organizers made it clear: Services 360 is not just about going digital. It's about rethinking the whole customer journey, predicting needs, cutting out extra steps, and bringing government agencies together as one system, as noted by Emirates Today.

The Roads and Transport Authority (RTA) is using predictive analytics and connected systems to spot what citizens need before they ask. This lets the RTA deliver services faster and more proactively, closing the gap between request and result. These moves fit with the UAE's wider push to set new global standards in public sector innovation, a point the Dubai Media Office often stresses.

How Residents Feel the Change

The impact is not just on paper. In the 'Voice of the Customer' session, people from health, housing, and education shared how feedback and open communication have made government services more responsive and easier to use.

Integrated care for people of determination, streamlined healthcare for seniors, and the 'Jabr' system for bereaved families are now part of daily life. These changes come from agencies like the Community Development Authority, Dubai Health, and Dubai Health Authority working together. The focus is on finding real needs, sharing responsibility, and building solutions that fit each group.

Artificial intelligence is now a working tool, not just a buzzword. Professor Michel Morvan, co-founder and Chief Scientist at Cosmo Tech, explained how AI is being used to model future scenarios and help government leaders make decisions. This keeps Dubai's public services ahead of the curve.

Dubai's push for better government service is part of a bigger effort to improve employee wellbeing and financial security. This is clear in partnership projects with National Bonds, as reported earlier.

The 360 Policy is not just a slogan in Dubai. It's a set of changes that show up in daily life, backed by hard data and cross-agency teamwork. The next phase is about raising the bar again. With a focus on real results and a willingness to rethink every step, Dubai is building a government that treats service as a living commitment. The city is not just keeping up-it is setting the pace.

Khalid Al Suwaidi Founder, Owner, Director and Editor-in-Chief of Dubai Times, leading the publication’s editorial direction and standards. Dubai Times
Editor in Chief

Khalid Al Suwaidi

Khalid Al Suwaidi is a Dubai-based city affairs writer covering government decisions, public services, transport, infrastructure, education and healthcare. His reporting concentrates on what official changes mean in practice for residents, families and professionals, with particular attention to responsible authorities, effective dates, costs and next steps.