Dubai's main broadcaster has kicked off a major shake-up in local media. Dubai Media Incorporated is rolling out a new season across Dubai TV, Sama Dubai, Dubai One, Dubai FM, and Noor Dubai. The company is betting on new shows and revamped formats to keep up with how people in the city watch and listen. This move fits with the Dubai Economic Agenda D33, which aims to make Dubai a global leader in creative industries and digital content.
The plan is simple. Dubai Media Incorporated wants to reach every part of the city's population. The new lineup mixes brand-new shows with old favorites. Each one is tuned to Dubai's social, economic, and cultural mix. The Dubai Media Office says these changes are part of a long-term push to boost Dubai's media sector and support the UAE Vision 2031.
Flagship shows and new hosts
Dubai TV is bringing back "شارك تانك دبي" for its fourth season. Entrepreneurs and small business owners will pitch their ideas to a panel of top investors. This year's panel includes Mohammed Al Zaabi, Mona Ataya, Abdullah Abu Sheikh, Abdullah Al Ashram, and Tawfiq Kreidieh. Each brings a different background. The new season comes after a strong financial run. Dubai Media Incorporated reported a 57% jump in net revenue during Ramadan 2026 compared to the year before. Most of that came from Dubai TV and Sama Dubai, according to Lana Time.
Health is back in focus with "ذا دكتورز". A team of well-known doctors-Dr. Maryam Matar, Dr. Zeina Knaio, Dr. Mohamed Zeidan, and Dr. Basel Nasrallah-will tackle health topics and new medical findings. "دبي هذا الصباح" also returns. The show has a new look and a team of presenters: Sanan Al Nuaimi, Mehran Qasim, Sally Said, and Abeer Al Balushi. They cover news, education, and entertainment. The pace matches the city.
Sama Dubai and Dubai One focus on community and lifestyle
Sama Dubai is leaning into heritage and community. "55 عاماً من الاتحاد", hosted by Hessa Al Falasi, looks back at the UAE's union through interviews with people who shaped the country. "مساء دبي" is back with Hanan Al Balushi, Walid Al Marzouqi, Youssef Saleh, and Samah Al Abbar. The show features interactive segments on new initiatives and social trends.
Other standouts include "مراري" with Layla Al Maqbali, which explores how Emirati women's fashion has changed, and "مع الأسرة" with Ayoub Youssef, which covers family, education, and parenting with expert guests. "الوجهة الأولى" and "ابن بيتك" also return, focusing on family travel and home improvement tips.
Dubai One is aimed at English-speaking viewers. "DXB Today" is back with daily coverage of Dubai's lifestyle, events, and creative scene. The show covers everything from fashion and food to music and entertainment. More English-language content is part of Dubai's push to attract global talent and investment. This matches what The National reported about Dubai's economic diversification.
Radio channels spotlight local voices
Noor Dubai radio is doubling down on its role in the community. The schedule is packed with social, health, economic, and cultural shows. "البث المباشر" with Rashid Al Khuraji connects listeners with officials to solve daily problems. "بلسم" with Dr. Bassam Al Darwish focuses on public health and prevention. "دليل الأعمال" with Mirhan Al Dessouki keeps people up to date on Dubai's economy. "السالفة وما فيها" with Mohamed Al Dhafri looks at social issues that matter to everyday life.
The station also airs "دروب العطاء", "مجتمع دبي", "الناس للناس", "روحك رياضية", "ساعة أسرية", "أحلام سعيدة", "روح القانون", "أثير المحبة", and "لمن يهمه الأمر". Each show targets a different part of community life, from sports to family to legal advice. These efforts follow government directives to build national identity and social unity, as the Emirates News Agency (WAM) often notes.
Dubai FM's new season is built for the city's fast pace. "صباح الخير يا دبي" with Abdullah Ali and Luna Ghafra starts the day with news and features. "دبي لايف" and "كوكب آخر" highlight young entrepreneurs, creatives, and the city's busy events, fashion, and entertainment scene.
The changes come as Dubai's media sector keeps evolving. Local content creators and broadcasters want to reach beyond the city. As reported earlier, Dubai-based groups are now targeting international audiences. The goal is clear. Dubai wants to be a global creative hub. The Dubai+ digital platform has passed one million registered users and launched more than ten original projects since it started, according to Emirates 24|7. In October 2026, Dubai+ content began streaming on Emirates airline's ICE entertainment system. That put Emirati media in front of a global audience.
This new season is not just a routine update. Dubai Media Incorporated is responding to a city that is changing fast. The broadcaster is investing in original formats, supporting local talent, and telling stories that show Dubai's unique identity. The aim is to lead the region's media scene. The company's CEO, Mohamed Al Mulla, says this is about building a media group ready for the future. The focus is on original content, digital platforms, business partnerships, and developing the workforce. That's the next step for Dubai's media.
