Book a return flight to Dubai with Emirates this winter and you get more than just a seat. The airline is handing out free tickets to some of Dubai's biggest attractions. This move comes as Dubai's festival calendar fills up and the city looks to pull in more international visitors. The campaign fits right into the Dubai Economic Agenda D33. That plan aims to bring in more tourists and put Dubai at the top of the global travel map, according to the Dubai Media Office.
Here's what's on offer: free entry worth AED 535 to three headline spots. Travellers get access to Aquaventure Waterpark at Atlantis, The Lost World Aquarium, and the City Sightseeing Dubai hop-on hop-off bus tour. That means water slides, close-up views of sharks and rays, and a tour of Dubai's landmarks from the Burj Khalifa to Al Fahidi Historical Neighbourhood. No extra charge. Just book a qualifying return ticket. Khaleej Times reports the deal is open for tickets bought between 21 September and 11 October 2026. Travel dates run from 24 September to 13 December 2026. Bonus codes can be used until 17 December 2026.
There's more. The "My Emirates Pass" gives discounts and perks at hundreds of places-restaurants, wellness centres, shops, and attractions across the UAE. Show your Emirates boarding pass and valid ID at any participating spot. It works for both short breaks and longer stays. Offers run all year, with extra deals during the season. Gulf News says this is part of Emirates' bigger plan to make the visitor experience better and help the UAE's tourism sector grow.
Want to plan your own trip? The "Dubai Experience" platform lets you build a custom itinerary. You can book hotels, meals, and activities, picking from hundreds of options set up by local tour operators. Emirates also gives flexible booking. You can change travel dates for free, hold fares for 24 hours, and get lower refund fees if plans change. The campaign matches the UAE government's push to grow non-oil sectors and diversify the economy, as the Emirates News Agency (WAM) often points out.
Travel insurance is part of the package. You can add it when you book or later through Manage Booking. The coverage is available in 27 countries. It covers unlimited global medical expenses, emergency evacuation, trip cancellation, baggage delays or loss, and up to $25,000 for conflict-related medical costs. You can even extend your stay by up to 30 days at no extra charge. All these benefits apply to eligible return tickets bought during the campaign window. Dubai wants visitors to feel safe and looked after.
Adnan Kazim, Emirates' Chief Commercial Officer, says Dubai's entertainment, dining, shopping, and events have something for every budget and taste. "We are pleased to help our customers make the most of their visit to Dubai, with free experiences and a curated selection of offers that add value to their stay, alongside flexibility and peace of mind when planning their trip," he said. The campaign is set to give another boost to the city's hospitality sector. Hotel occupancy rates have hit records in recent years, as Reuters regional reporting shows.
This isn't the first time Dubai has pushed hard for tourists. Earlier campaigns have already helped fill hotels and bring in more international arrivals. The Central Bank of the UAE (CBUAE) has pointed out that tourism is making a bigger mark on GDP. The sector is now a key part of national economic plans.
Emirates' winter campaign sends a clear message. Dubai wants to win over global travellers with real value and flexibility. Free access to top attractions, citywide discounts, and strong travel protections are all part of the deal. Emirates isn't just selling flights. It's selling Dubai as an experience from the moment you book. For travellers, that means more reasons to pick Dubai. For the city, it means every visitor gets something back-right away.
