Dubai Media Incorporated just crossed a line it had been chasing. Dubai Plus now counts more than one million registered users. Net revenues during Ramadan 2026 jumped 57 percent over the previous year. These aren't just numbers. They show how the company is moving fast in digital media, right in step with the Dubai Economic Agenda D33 and the UAE Vision 2031. Both plans put digital innovation and knowledge-driven growth at the center.
The company's playbook is clear. It's betting on new ideas, speeding up digital change, and building tighter links with advertisers. These goals took center stage at the 'Dubai Media - Looking to the Future' event at Majlis Al Salam in Madinat Jumeirah. Advertisers, agencies, and both private and government partners filled the room. They mapped out what comes next. The event's focus on public-private teamwork matches the Dubai Media Office's directives and fits the UAE's push for smarter government and bigger digital infrastructure.
Dubai Plus goes global
Dubai Plus has become the company's digital flagship. Since launch, it has rolled out more than ten original shows. That's helped Dubai Media Incorporated reach new viewers and keep up with changing habits. The partnership with Emirates took things further. Now, select Dubai Plus content is part of the airline's ICE in-seat entertainment system. Khaleej Times reports this is the first time a dedicated Emirati entertainment channel has landed on Emirates flights. Dubai+ started with 10 programs, 35 episodes, and over 20 hours of content. More shows are on the way.
Dubai+ is the company's own digital and streaming platform. It offers on-demand family content, live TV, sports, and original projects. Inside the ICE catalogue, it sits alongside more than 20 global entertainment brands. That list includes HBO Max, Disney+, Paramount+, BBC, Bloomberg, and Spotify. This move puts Emirati media on the world stage. Emirates and Dubai Media say the partnership is about sharing Emirati and Arab stories with a global audience. Dubai+ content is now available to passengers across the airline's network, as shown in recent Emirates Media Centre updates.
CEO Mohammed Al Mulla put it simply. Dubai Media Incorporated is growing on three pillars: strong content, technology that fits what viewers want, and partnerships that last. Innovation drives everything. It shapes how the company works, builds platforms, and connects with its audience.
He said Dubai Plus is proof of this plan. It gives people new ways to watch and interact with content. Brands get more chances to reach viewers. The Emirates deal adds a global layer, bringing Dubai's stories to travelers everywhere. This fits the UAE's steady push to become a media and tech hub, as the Emirates News Agency (WAM) often reports.
Ramadan numbers and advertiser push
Ramadan 2026 brought real results. Net revenues rose 57 percent over Ramadan 2025. Advertisers took notice. The company's shows pulled in strong agency support. During the holy month, Dubai Media Incorporated reached 53.7 percent of the UAE's Arabic TV audience. That's a daily average of 2.2 million viewers and a 26.6 percent share of all viewership. Dubai TV and Sama Dubai led the way. Their lineup covered drama, Emirati productions, entertainment, and social shows.
Commercial teams are now pushing harder on new advertiser deals. They're working on sponsorships, branded content, and digital storytelling. The goal is to match advertiser needs with the right shows and reach the right people across all channels. This fits the UAE's rules for media growth, set by groups like the Dubai International Financial Centre (DIFC) and the Dubai Free Zones Council.
What's next: new shows and early planning
The last quarter of the year is already in focus. Dubai Media Incorporated previewed new shows: the fourth season of 'Shark Tank Dubai', 'The Doctors', and 'Dubai Drive'. These cover business, health, and lifestyle. Advertisers get more ways to connect with different audiences.
Work has started for Ramadan 2027. Agencies and advertisers are being brought in early. The aim is to spark new ideas and build campaigns that use all of Dubai Media Incorporated's platforms. This early planning matches the UAE's drive to grow creative industries and digital content, as seen in The National business reports.
Industry talks are still a big deal. The event included a panel with Sara Al Jarman on how Dubai Media Incorporated's commercial side is changing. Afterward, company teams and partners met to look for new ways to work together. This kind of expansion is happening in other sectors too, as Dubai Times reported earlier.
Dubai Media Incorporated's path is now set by real digital growth, a readiness to try new ways to share content, and a practical approach to business partnerships. The Dubai Plus numbers and Ramadan 2026 results aren't just milestones. They prove the company is delivering on its promise to innovate, grow its audience, and give lasting value to viewers and advertisers. The media scene in the region is changing fast. Dubai Media Incorporated is setting the pace.
