Dubai International Marine Club has extended its partnership with Nonsir Watches, keeping the brand as the official timing partner for all club events through the 2026-2027 season. The agreement, signed at the Victory Team headquarters, means Nonsir will continue to provide timing technology for both club races and the Victory Team's activities. The deal was reported by the Emirates News Agency (WAM).
The renewed partnership is part of the club's ongoing effort to work with commercial partners whose products meet the demands of marine sports, where accuracy and timing are essential. Nonsir's role covers all club events and the Victory Team, which competes in both local and international races. This marks the third year of the collaboration, which began in the 2024-2025 season, as noted by Al Bayan and other UAE media.
Partnership built on mutual trust and ambition
Club executive director Mohammed Hareb said the renewed agreement reflects the trust and results built over previous years. The signing included sports teams director Ahmed Al Samiti and Nonsir's brand director Haroon Naeem, who all pointed to a shared goal of expanding the partnership in the coming years. This approach fits with Dubai's broader economic strategy, which encourages public-private partnerships under the Dubai Economic Agenda D33.
Nonsir Watches, a brand with Arab roots and a growing presence in the UAE, sees the deal as a way to strengthen its position in the market. The company is using the Victory Team's international profile to introduce Nonsir to a wider audience. This strategy matches the UAE's goal of becoming a global center for sports and technology, as reported by the WAM state news agency.
Expanding commercial ties in Dubai's marine sector
The agreement is part of a larger effort by Dubai International Marine Club to attract brands that share the technical and competitive spirit of marine sports. Al Samiti said that precision and timing are central to both watchmaking and marine racing, making Nonsir a natural fit for the club's activities. This move also supports the UAE government's push to encourage innovation and attract foreign investment, as reported by The National and the Dubai Media Office.
As Dubai's marine sector builds more commercial partnerships, the club's strategy follows a wider trend in the city, where organizations form alliances to support brand growth and improve operations. This mirrors approaches seen in other Dubai-based companies, as reported in the context of Emirates' global partnership strategy.
By renewing its agreement with Nonsir Watches, Dubai International Marine Club is maintaining technical reliability for its events and supporting Dubai's reputation as a center for innovative partnerships. The deal shows that for organizations aiming to lead in Dubai's event sector, working with brands that offer both technical expertise and market relevance is now a key part of staying competitive.
